Samsung
NK Store
We partnered with Samsung to create their first European store focused on domestic appliances at NK Stockholm. This isn’t just a store; it’s an immersive space that blends cutting-edge Korean technology with the minimalist elegance of Nordic design. The Samsung NK store is where smart living meets style, offering visitors a glimpse into the future of home innovation.
NK is synonymous with sophistication, making it the ideal location for Samsung to connect with design-conscious shoppers. By situating the store in this iconic space, Samsung bridges the gap between fashion-forward design and high-tech products, attracting a discerning audience that values both aesthetics and functionality. The store is designed for affluent, style-driven consumers who demand more than just products—they seek experiences that elevate their homes and lifestyles. These shoppers want inspiration, innovation, and exclusivity, and our design ensures they find all three.
Our design concept, Living Pieces, transforms the store into a living, breathing home environment. Organic shapes, rich tones, and modular setups create an atmosphere that evolves, showcasing Samsung’s products as integral parts of a luxurious lifestyle.
What Makes It Stand Out
1. Tech Meets Design: The fusion of high-end Samsung technology with the refined aesthetics of Nordic design.
2. Lifestyle Experience: More than a retail store, it’s a place for customers to envision Samsung’s products in their own homes.
3. Strategic Location: NK’s reputation as a fashion and design hub amplifies Samsung’s appeal to a premium audience.
Our store staff embody the sleek, confident feel of the space, blending seamlessly into the environment while offering a VIP shopping experience. Their role? To help visitors discover how Samsung’s innovations can transform their homes.
The Samsung store at NK Stockholm isn’t just about products—it’s about reimagining the relationship between tech and design, offering a space that inspires and connects deeply with consumers.
