Samsung NK
Campaign
Our task was clear: deliver a visually striking activation that mirrors the premium feel of Samsung’s new store at NK Stockholm. To engage an affluent, design-conscious audience, the activation needed to radiate sophistication, precision, and innovation—driving awareness, consideration, and foot traffic.
Social Media Ads
Communication Goals
1. Feel: Samsung offers high-end design pieces combined with advanced tech innovations.
2. Understand: A new Samsung store has opened at NK Stockholm.
3. Unique: This is where cutting-edge technology like Micro LED meets premium design, offering a unique and immersive experience.
The activation had to reflect the store’s harmonious and luxurious aesthetic. We adopted a “less is more” approach, allowing the visuals and sleek design to speak for themselves. In line with NK’s design-forward identity, we combined tech and fashion elements to create a narrative that invited the audience to explore and imagine the possibilities.
Strategic Approach
1. Reflect the Space: The activation mirrored the store’s balance of sophistication and premium design, ensuring the look and feel were consistent with Samsung’s high standards.
2. Engage the Audience: Understanding our discerning target audience, we let the visuals carry the message. The tease and launch phases were subtle yet impactful, offering a glimpse of the premium experience awaiting inside the store.
3. Design & Lifestyle, Fashion Meets Tech: The core message was built on the intersection of tech and lifestyle, ensuring relevance to NK’s audience while making Samsung’s innovations appealing in a high-fashion context.
We also created a Key Visual for the teaser phase for the store opening.
The Outcome
The store opening activation captured the essence of Samsung’s presence at NK—an elegant fusion of advanced technology and premium design. The campaign successfully drew attention, building awareness and driving traffic by speaking directly to the target audience through a sleek, confident, and design-forward lens.
This activation demonstrates how strategic visual storytelling, aligned with premium design principles, can elevate brand perception and create a lasting connection with an audience.