WIN WIN - Play Food From The Future
What has six legs and goes well with fries? The Bug Mac. To get the new generation more familiar with the sustainable foods of the future a set of toys was developed. Each toy represents a new dish or ingredient, that might take some time getting used to. Like insects, algae and powder. Yummy!
This project was developed in close collaboration with Happy F&B + Forsman & Bodenfors and WIN WIN Gothenburg Sustainability Award and the theme 2019 – Sustainable Food.
To broaden the interest and trigger curiosity about sustainable food, we created a new set of play food toys. The menu is developed with support from the scientist Ingrid Strid at the Swedish University of Agricultural Sciences and consists of insects, algae, food waste, powders, and other nutritious and environmentally friendly food. The toys have a playful, simple design, aimed to spark a discussion around what is considered to be food and not, challenge the “yuck factor” – and hopefully open up both children’s and parents’ minds. Instead of mass-producing the toys and ship them around the world, we’ve chosen a more sustainable option. All of the toys are free to download at playfoodfromthefuture.com. The recommendation is to 3D-print them in PLA, a carbon-neutral material.
