Samsung -
Till Nordens Väderhjältar
“Few people talk about the weather as much as we do in the Nordic countries. No wonder. The darkness that keeps us in our homes during winter suddenly turns into never ending summer nights. Icy winds turn into heat waves and drought. We have mastered our climate. Made it a part of us. Our weather is what it is and we have learned to love it. But when we come home we don’t have to compromise. Because we have control. And we can choose. Choose our own indoor climate.“
Cheil was asked to define a concept and a platform for the launch of the new indoor climate solution from Samsung, Nordic Wind-Free.
Challenge: In a market dominated by a few brands the challenge was to get consumers to not only ask for climate solutions, but rather to ask/search for Samsung climate solutions. The goal was to increase the awareness among people, that Samsung is a brand to reckon with within the field of climate solutions. And that this product is built for every part of the Nordics all year round, meaning it is built to master all conditions.
Strategy: Increase the awareness of Samsung's Climate Solutions by showing and communicating that Samsung Climate Solution is built for the Nordics. No matter outdoor conditions, season, heath waves or snow storms, Samsung gives you control over your indoor comfort.