Samsung -
Experience Store
Have a professional illustrator teach you how to unleash your inner artist, learn how to optimize your low-light photography or have a personal trainer demonstrate how Samsung can help you achieve a more active lifestyle. The Samsung Experience Store is simply not your regular store.
The Samsung Experience Store gives visitors the chance to experience Samsung devices, as well as how to get more out of them based on their individual needs and interests. Individuals learn by doing as they participate in interactive events with experts and influencers in various fields of interest. Visitors can also attend dedicated device workshops, where they can learn more about how to use Samsung products and services and how to maximize their value.
Samsung has succeeded in building a strong ecosystem of interconnected products, but this was hard to see in a traditional store setup. That’s why we set out to provide visitors with an inspiring space that was different from a traditional retail store, where they could interact with the products and learn more about them.
Everything from bringing in illustrators to showing customers how Samsung can unleash their inner artist, to personal trainers who demonstrate how Samsung can help lead more active lifestyles. By introducing customers to Samsung’s interconnected world of devices and how they work, we succeeded in enhancing the Samsung experience and brand by inspiring customers to “do what they can’t”.
